The objectives of this research were to study behaviors regarding sport media exposure and compare behaviors of students of different age, gender, faculty, and year. The sample group of this research were 280 students from Institute of Physical Education Bangkok Campus and the tool used was in a form of questionnaire. Statistics used for data analysis were percentage, average, standard deviation, t-test and f-test.
The research findings showed that sport media exposure of the students was in a moderate level. Considering each type, students watched sport media that had following characteristics: 1) presentation is appropriate with the competition duration; 2) Real-time use of music, narration and subtitle 3) use of special techniques in the presentation. It was also found that male and female students watched sport media with real-time use of music, narration and subtitle differently. Moreover, students of different faculties had different behaviors of watching media that used special techniques with statistical significance of 0.05 while students of different years’ behaviors had no difference.